About Pei Chiao Lin — Brand Director & Creative Strategist

I'm a creative based in Brooklyn, NY. (I know, cliché.) I help brands figure out who they are, then run the workshops, positioning, identity, campaigns, photography, and creative direction that carry it through.

Seven years in — brand strategy at WPP, full systems from scratch for early-stage founders. Design thinking in everything; my strategy brain and creative side don't believe in boundaries.

I believe the best ideas still come from the community. Which is me saying: I love meeting people, DJing, and going to as many art shows/concerts/events as I can ;)