Work

Brand systems, positioning, campaigns, and cultural work, built for founders, agencies, and communities.

FreeFlow — AI-driven conversation practice tailored to K-12 world language classrooms

FreeFlow

AI-driven conversation practice tailored to K-12 world language classrooms

  • Strategy
  • Positioning
  • Voice
  • Identity
  • Design
Ford F-150 Lightning — Cultural reframing for a new EV audience

Ford F-150 Lightning

Cultural reframing for a new EV audience

  • Strategy
  • Campaign
  • Influencer
  • GTM
  • Cultural
Lindt Taiwan — Localizing Lindor around Taiwan's 小確幸 for 11.11

Lindt Taiwan

Localizing Lindor around Taiwan's 小確幸 for 11.11

  • Strategy
  • Campaign
  • Influencer
  • Cultural
  • GTM
Sapphi — Validating a queer dating app before the product existed

Sapphi

Validating a queer dating app before the product existed

  • Strategy
  • Experiential
  • GTM
  • Cultural
First Spin — From features to confidence, repositioning a DJ platform

First Spin

From features to confidence, repositioning a DJ platform

  • Positioning
  • Voice
  • Identity
  • UX/UI
  • Design
Tandem — Identity and product for a two-person dating ritual

Tandem

Identity and product for a two-person dating ritual

  • Identity
  • UX/UI
  • Design
Anti — A graffiti-raw identity for a challenger alt-milk brand

Anti

A graffiti-raw identity for a challenger alt-milk brand

  • Identity
  • Packaging
  • Design
Sophie's 28th Birthday
Pei
This Time
Woom
Physical Education VII
Catluvrz Bingo
Lasso
Sophie's 28th Birthday
Pei
This Time
Woom
Physical Education VII
Catluvrz Bingo
Lasso
American Jungle Mafia
Sapphic Trivia
Koi & Penguin
PE Valentine Edition
Pei Up at Elsewhere
Pet Sounds Open Decks
American Jungle Mafia
Sapphic Trivia
Koi & Penguin
PE Valentine Edition
Pei Up at Elsewhere
Pet Sounds Open Decks

GRAPHIC DESIGN

More design work 

  • ALBUM COVER
  • DESIGN
  • FLYER
  • ILLUSTRATION
  • LOGO
  • SOCIAL ASSETS
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