Work
Brand systems, positioning, campaigns, and cultural work — built for founders, agencies, and communities.
FreeFlow
A teacher-led brand system for AI in the K-12 classroom
- Strategy
- Positioning
- Voice
- Identity
- Guidelines
Ford F-150 Lightning
Cultural reframing for a new EV audience
- Strategy
- Cultural insight
- Campaign
Sapphi
Validating a queer dating app before the product existed
- Strategy
- Experiential
- Validation
Lindt Taiwan
Cultural localization anchored in Taiwan's 小確幸
- Strategy
- Cultural localization
First Spin
From features to confidence, repositioning a DJ platform
- Strategy
- Positioning
- Naming
- Voice
- Identity
- UX
Anti
Category disruption in FMCG
- Strategy
- Positioning
- Identity
- Packaging
- Voice
- Web
Tandem
Trading decision fatigue for anticipation
- Strategy
- Identity
- UX/UI
- Illustration
- Campaign
Also Made
Sophie's 28th Birthday
American Jungle Mafia
This Time
Sapphic Trivia
Aura
Pei
Koi & Penguin
Woom
Lasso