— a personal note —
Dear hiring team,
My name is Pei Chiao Lin (she/her) — a brand director and creative strategist based in Brooklyn. This is less a portfolio and more a letter to you.
I’ve spent seven years moving between the consultancy room and the cutting room — at WPP on Ford, at GroupM running a $20M creator portfolio for Audible, at Kepler turning data into briefs, and as a freelance partner for early-stage founders. The thread is always the same: I help brands move from functional messaging to meaningful connection.
What I actually do
- Brand & creative strategyPositioning, narrative, identity systems.
- Creator & socialAlways-on ecosystems, platform-native casting.
- Cultural localizationMandarin-fluent, EN/TW market fluency.
- Workshop facilitationDiscovery, alignment, design thinking.
Brands I’ve helped shape
A few things I’m proud of
all work →
Cultural reframing and lifestyle integration for the F-150 Lightning.
7.6M organic viewsread full case ↗
Full brand guideline system (visual + language)read full case ↗
Cultural localization for Lindor anchored in Taiwan's 小確幸.
10%+ share of voice during 11.11read full case ↗
200+ qualified leads in one weekread full case ↗
From features to confidence — repositioning a DJ platform.
Full verbal + visual brand systemread full case ↗
I don’t believe creative is a deliverable. It’s a decision.
Where I’ve worked
- 2025 – PresentBrand DirectorFreelance — Brooklyn, NY
- Aug 2023 – Feb 2025Manager, Content +WPP / Ford — New York, NY
- Oct 2022 – Aug 2023Campaign Manager, Brand Partnerships & InfluencerGroupM — New York, NY
- Nov 2021 – Oct 2022Senior Analyst, Creative Media SolutionsKepler — New York, NY
- Aug 2020 – Oct 2021Senior Executive, Strategy & PartnershipsGroupM — Taipei, TW
- Oct 2019 – Mar 2020Social Media ManagerSurkus — Los Angeles, CA
What people say
Pei has a brilliant mind for creative — both digital and in-person. She's great at developing partnerships and sees her strategic vision through to the very end.
Pei approached everything with such an open mind, handled change gracefully, and demonstrated such sincere care — for clients, work, and people on the team.
Pei brings creativity and curiosity to everything she does. She's not just creative — she's strategic, and always sees things through to the finish line.
About me, briefly
Trained in graphic design at Shillington and design thinking at IDEO. UCSB Global Studies. Mandarin-fluent. I sketch first and slide-deck later.
hi, that’s meIf any of this resonates, I’d love to talk.
Warmly,
Pei