Work

The thinking behind the thing: research, insight, and a brand's reason for being before any of it gets designed.

FreeFlow — AI-driven conversation practice tailored to K-12 world language classrooms

FreeFlow

AI-driven conversation practice tailored to K-12 world language classrooms

  • Strategy
  • Positioning
  • Voice
  • Identity
  • Design
Ford F-150 Lightning — Cultural reframing for a new EV audience

Ford F-150 Lightning

Cultural reframing for a new EV audience

  • Strategy
  • Campaign
  • Influencer
  • GTM
  • Cultural
Lindt Taiwan — Localizing Lindor around Taiwan's 小確幸 for 11.11

Lindt Taiwan

Localizing Lindor around Taiwan's 小確幸 for 11.11

  • Strategy
  • Campaign
  • Influencer
  • Cultural
  • GTM
Sapphi — Validating a queer dating app before the product existed

Sapphi

Validating a queer dating app before the product existed

  • Strategy
  • Experiential
  • GTM
  • Cultural
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