Issue 01est. 2018Brooklyn · NYC
Pei Chiao Lin — Brand Director & Creative Strategist
Brand Director · Creative Strategist.
Open to FT roles. NYC + remote.
cover story ↓No. 01
The F-150 Lightning
How a 7.6M-view truck campaign reframed culture, not utility.
No. 02
The $20M creator deck
Inside the Audible always-on creator system.
No. 03
小確幸 in Taiwan
Localizing Lindor for an 11.11 1.6× KPI win.
Inside this issue
all work →
Ford F-150 Lightning
7.6M Organic views
View Case Study →
Cultural reframing and lifestyle integration for the F-150 Lightning.
2024
FreeFlow
Full Brand guideline system (visual + language)
View Case Study →
A teacher-led brand and language system for AI in the K-12 classroom.
2025
Lindt Taiwan
10%+ Share of voice during 11.11
View Case Study →
Cultural localization for Lindor anchored in Taiwan's 小確幸.
2021
Sapphi
200+ Qualified leads in one week
View Case Study →
Pre-product validation and experiential launch for a queer dating app.
2025
First Spin
Full Verbal + visual brand system
View Case Study →
From features to confidence — repositioning a DJ platform.
2025- 7+
- Years brand & creative
- $20M
- Creator portfolio managed
- 7.6M
- Total campaign reach
- 3×
- Above KPI targets
Selected clients
Ford·PepsiCo·Lindt·Audible·Uber Eats·Brita·American Express·Mars Wrigley·Colgate
Career
Where I’ve been
- Freelance · Brand Director2025 – Present
- WPP / Ford · Manager, Content +Aug 2023 – Feb 2025
- GroupM · Campaign Manager, Brand Partnerships & InfluencerOct 2022 – Aug 2023
- Kepler · Senior Analyst, Creative Media SolutionsNov 2021 – Oct 2022
- GroupM · Senior Executive, Strategy & PartnershipsAug 2020 – Oct 2021
- Surkus · Social Media ManagerOct 2019 – Mar 2020