Pei Chiao Lin holding a Sony camera
Pei, the camera person

— studio wall —

Pei Chiao Lin — Brand Director & Creative Strategist

Brand Director · Creative Strategist.
Brooklyn, NY · open to FT.

Get in touchLinkedIn ↗

Below: a few things off the wall, in no particular order.

On the wall

all work →
Cultural reframing and lifestyle integration for the F-150 Lightning.
Ford F-150 Lightning — 7.6M
A teacher-led brand and language system for AI in the K-12 classroom.
FreeFlow — Full
Cultural localization for Lindor anchored in Taiwan's 小確幸.
Lindt Taiwan — 10%+
Pre-product validation and experiential launch for a queer dating app.
Sapphi — 200+
From features to confidence — repositioning a DJ platform.
First Spin — Full

strategy that
looks like
culture, not
a deck.

— how I work

7+
Years brand & creative
$20M
Creator portfolio managed
7.6M
Total campaign reach
3×
Above KPI targets
Selected clients
Ford·PepsiCo·Lindt·Audible·Uber Eats·Brita·American Express·Mars Wrigley·Colgate

Career

Where I’ve been

the actual résumé →
  1. Freelance · Brand Director2025 – Present
  2. WPP / Ford · Manager, Content +Aug 2023 – Feb 2025
  3. GroupM · Campaign Manager, Brand Partnerships & InfluencerOct 2022 – Aug 2023
  4. Kepler · Senior Analyst, Creative Media SolutionsNov 2021 – Oct 2022
  5. GroupM · Senior Executive, Strategy & PartnershipsAug 2020 – Oct 2021
  6. Surkus · Social Media ManagerOct 2019 – Mar 2020

Want to work together?

Get in touchLinkedIn ↗

Snapshot →·Editorial cover →·Letter →