Work
Visual systems, logos, and guidelines that make a brand recognisable everywhere it shows up.

FreeFlow
A teacher-led brand system for AI in the K-12 classroom
- Strategy
- Positioning
- Voice
- Identity
- Guidelines

First Spin
From features to confidence, repositioning a DJ platform
- Strategy
- Positioning
- Naming
- Voice
- Identity
- UX

Anti
Category disruption in FMCG
- Strategy
- Positioning
- Identity
- Packaging
- Voice
- Web

Tandem
Trading decision fatigue for anticipation
- Strategy
- Identity
- UX/UI
- Illustration
- Campaign
Also Made

Sophie's 28th Birthday

American Jungle Mafia

This Time

Sapphic Trivia

Aura

Pei

Koi & Penguin
Woom

Lasso