Pei Chiao Lin — Selected Brand & Creative Strategy Portfolio

Pei Chiao Lin.

Brand Director · Creative Strategist.
Brooklyn, NY.

Working across culture, creator strategy, and campaign execution — from brand positioning and insight work through creator-led campaigns, experiential activations, and identity systems. Agency background at WPP and GroupM, now consulting for founders and early-stage brands.

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Cultural Strategy

Campaign Architecture

Creator Ecosystems

Strategic Partnerships

Brand Systems

Visual Identity

Cross-functional Leadership

Portrait of Pei Chiao Lin holding a Sony camera up to her face

that’s me ↑

7+: Years brand & creative
$20M: Creator portfolio managed
7.6M: Total campaign reach
3×: Above KPI targets

Selected work

Ford F-150 Lightning — Cultural reframing and lifestyle integration for the F-150 Lightning.

Ford F-150 Lightning

7.6M Organic views

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Cultural reframing and lifestyle integration for the F-150 Lightning.

Full Brand guideline system (visual + language)

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A teacher-led brand and language system for AI in the K-12 classroom.

Lindt Taiwan — Cultural localization for Lindor anchored in Taiwan's 小確幸.

10%+ Share of voice during 11.11

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Cultural localization for Lindor anchored in Taiwan's 小確幸.

Sapphi — Pre-product validation and experiential launch for a queer dating app.

200+ Qualified leads in one week

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Pre-product validation and experiential launch for a queer dating app.

First Spin — From features to confidence — repositioning a DJ platform.

Full Verbal + visual brand system

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From features to confidence — repositioning a DJ platform.

Illustrations, product UI, brand design, packaging, social, logos.

Selected clients

& more

Where I’ve been

Spearheading cultural localization and brand architecture for global agencies and independent firms — 7+ years across WPP, GroupM, Kepler, and direct founder engagements.

Freelance · Brand Director2025 – Present
WPP / Ford · Manager, Content +Aug 2023 – Feb 2025
GroupM · Campaign Manager, Brand Partnerships & InfluencerOct 2022 – Aug 2023
Kepler · Senior Analyst, Creative Media SolutionsNov 2021 – Oct 2022
GroupM · Senior Executive, Strategy & PartnershipsAug 2020 – Oct 2021
Surkus · Social Media ManagerOct 2019 – Mar 2020

toolkit

Figma
Adobe CC
Notion
Jira
CapCut
Canva
Claude
Lovable
ChatGPT

Let’s talk.

Open to full-time roles and consulting engagements.

peichiao.lin19@gmail.com