Pei Chiao Lin — Brand strategist, visual identity designer, photographer, and DJ in Brooklyn, NY

Hi, I'm Pei or you might know me as Pei Up .I'm a Brooklyn-based creative specializing inbrand strategy, visual identity, photography, and DJing.Whether that's a brand system on a page or a brand partner event on a dance floor, I am your girl:)

Portrait of Pei Chiao Lin holding a Sony camera up to her face

Selected work

FreeFlow — AI-driven conversation practice tailored to K-12 world language classrooms

FreeFlow

AI-driven conversation practice tailored to K-12 world language classrooms

  • Strategy
  • Positioning
  • Voice
  • Identity
  • Design
Ford F-150 Lightning — Cultural reframing for a new EV audience

Ford F-150 Lightning

Cultural reframing for a new EV audience

  • Strategy
  • Campaign
  • Influencer
  • GTM
  • Cultural
Sapphi — Validating a queer dating app before the product existed

Sapphi

Validating a queer dating app before the product existed

  • Strategy
  • Experiential
  • GTM
  • Cultural
First Spin — From features to confidence, repositioning a DJ platform

First Spin

From features to confidence, repositioning a DJ platform

  • Positioning
  • Voice
  • Identity
  • UX/UI
  • Design
Sophie's 28th Birthday
Pei
This Time
Woom
Physical Education VII
Catluvrz Bingo
Lasso
Sophie's 28th Birthday
Pei
This Time
Woom
Physical Education VII
Catluvrz Bingo
Lasso
American Jungle Mafia
Sapphic Trivia
Koi & Penguin
PE Valentine Edition
Pei Up at Elsewhere
Pet Sounds Open Decks
American Jungle Mafia
Sapphic Trivia
Koi & Penguin
PE Valentine Edition
Pei Up at Elsewhere
Pet Sounds Open Decks

GRAPHIC DESIGN

More design work 

  • ALBUM COVER
  • DESIGN
  • FLYER
  • ILLUSTRATION
  • LOGO
  • SOCIAL ASSETS
View full index →

Where I've been

Spearheading cultural localization and brand architecture for global agencies and independent firms — 7+ years across WPP, GroupM, Kepler, and direct founder engagements.

  1. Independent · Brand & Creative Strategy Director + Designer2025 – Present
  2. WPP / Ford · Creative Strategy Director + DesignerAug 2023 – Feb 2025
  3. GroupM · Campaign Manager, Brand Partnerships & InfluencerOct 2022 – Aug 2023
  4. Kepler · Senior Analyst, Creative Media SolutionsNov 2021 – Oct 2022
  5. GroupM · Senior Executive, Strategy & PartnershipsAug 2020 – Oct 2021
  6. Surkus · Social Media ManagerOct 2019 – Mar 2020
Selected clients
  • Ford client brand logo
  • PepsiCo client brand logo
  • Lindt client brand logo
  • Audible client brand logo
  • Uber Eats client brand logo
  • Brita client brand logo
  • American Express client brand logo
  • Mars Wrigley client brand logo
  • Colgate client brand logo
  • & more
toolkit
  • Figma design tool
    Figma
  • Adobe CC design tool
    Adobe CC
  • Notion design tool
    Notion
  • Jira design tool
    Jira
  • CapCut design tool
    CapCut
  • Canva design tool
    Canva
  • Claude design tool
    Claude
  • Lovable design tool
    Lovable
  • ChatGPT design tool
    ChatGPT

HAVE A PROJECT, A ROLE, OR AN IDEA IN MIND?

Available for permanent roles, contracts, and freelance gigs

Available now
peichiao.lin19@gmail.com